Super Bowl is the greatest show on earth that can command a hefty million dollar for a mere 30-second television commercial. Why? Because millions of Americans, and millions of other nationals elsewhere watch its live telecast.
Paying money to have a product or service get noticed by consumers is as old as the Bible. Remember when Jesus Christ drove off the money changers from the Temple? The peddlers were hawking their wares in the vicinity of the Temple, in all probability, screaming, thus adapting a way of marketing or advertising their product.
Ordinary people who want to get noticed employ the same tactic. Whether it is a man or woman trying to seduce a lover, or a child wanting a parent's attention, or a student clamoring for teacher's time, or a politician vying for people's votes, even a malicious person trying to inflict pain on an adversary or an innocent bystander.
In this age of digital information and the Internet, a suitor would use the social networking sites to get into a girl or boy's circle and tweet, post, or chat - and declare his/her interest and intention. Or maybe use a blog to tell his/her story to flaunt his desire.
Being so accessible and being totally free, the Internet is today's POTENT medium of advertising or marketing products, services, ideas and ideals, love and hatred.
People who use the social networking sites to declare love and hatred should be ready for its consequences. If you post a message with the intention of piquing the ire of someone, then beware. The party at the other end is reading and ready to respond!
There are many self-righteous people out there in the digital world who would use their facebook and twitter accounts, and quoting and twisting verses from their religious orientation, to suit their agenda, and attacking those whom they regard as enemies.
Voila, the aggrieved party notices it, and counter attackss - armed with knowledge and pure understanding of issues. Then, the originating party would either clam up, up the ante, de-friend the aggrieved person, or resort to other media to continue the affront, such as spam text via cellphone.
Today's battle, whether between nations or private individuals are fought in a different field. It is waged in the arena of youtube, facebook, twitter, and blogs. Different ideologies are living and breathing in thousands of blogs, corporate giants and ants, governments and all types of local and international agencies and organizations host websites that promote their products, services ideals and agenda.
The private citizen takes care of its own private issues in the same manner: broadcasting through the web and the other public domains and social networks.
It's the reality of today. Face-to-face battle in the public eye.
Just today, the United Nations declared access to Internet as one of the basic human rights.
Everyone in our household is armed for such a battle.
No comments:
Post a Comment